Strategic Media Decisions : Understanding the Business End of the
USD 11.78 USD
Specifications
| ISBN | 9781887229173 |
| Publication Year | 2004 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Subject Area | Business & Economics |
| Publisher | Copy Workshop, T.H.E. |
| Subject | Advertising & Promotion |
| Number Of Pages | 544 Pages |
A nice touch in this textbook is the color-coded sections for different topics.
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